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B2B Online Marketing Specialist Amsterdam | TBD

January 17, 2019

Who would think that as an Online Marketing Specialist you would be able to positively influence the lives of employers and employees from all over the world? Do you have strong B2B Online Marketing skills and are you eager to learn and make a change while doing so? Then you should definitely read this vacancy!

The organisation

From 1991, this organisation has committed to improving HR at organizations worldwide. It started with a simple book and has now grown into one of the most important employer certifications in the world. They certified over 1.300 organizations in 115 countries, which results in a positive impact on the lives of over 5.000.000 employees all over the world. With offices around the globe, the HQ is located in Amsterdam and thanks to their large network they’re also able to share a lot of knowledge and insights about HR. To increase their client base and network, they’re now looking for an Online Marketing Specialist with international B2B experience.

What you will be doing

As a B2B Online Marketing Specialist your main task will be to generate new leads by setting up and executing interesting B2B campaigns. Via e-mail marketing and online campaigns (social channels) you will ensure that the right target group is reached. In this position you work from the HQ in the Netherlands, but you will reach people from all over the world. In the morning you will be working closely with the Global Marketing team and the Marketing Managers in the local markets. Moreover, you will also be linked to the Global Sales team. Together with your team you will influence local teams on how to structure incoming leads and how to nurture them in an automated way in order to deliver sales. We are looking for someone who has experience with Online B2B Campaigns and who understands that there must be commercial thought and action. You will be responsible for:

  • The Online Marketing campaigns via (social) channels to reach the B2B prospects;
  • Input to the Online Marketing strategy that will apply to multiple countries;
  • Working with results in Google analytics, creating dashboards and coming up with new ideas for growth and optimisation.

Requirements

To work at this dynamic and international company as an Online Marketing Specialist you need:

  • 3+ years of experience in an online environment, in which you focussed lead generation via LinkedIn
  • A deep understanding of Online Marketing towards B2B customers and connected tools such as Pardot, Hubspot, etc.
  • Strong experience in the field of Campaign Management, with relevant experience in Marketing Automation and Google Analytics.

What's in it for you

As a B2B Online Marketing Specialist you will be in charge of boosting international Lead Generation Campaigns. You will immerse yourself in a close and enthusiastic team and will directly report to the CMO. From their office you will have an amazing view over Amsterdam and you will be surrounded by many international talents. Sounds pretty cool right?

Interested in this vacancy? Contact Corwin in den EngConsultant Online Marketing

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