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Meet the Team

Newpeople’s consultants are ambitious, eager to learn and get fulfillment from building and maintaining strong relationships with clients, candidates and freelancers. We constantly challenge ourselves to grow and enjoy working together at the REMeiland in the Houthavens from Amsterdam.


Ben Holewijn

Ben started Newpeople in 2006 and is founder and member of the Board of Newpeople. He started the company after successfully selling his former agency to an investment company. Prior to this, Ben worked as an consultant for a local agency for several years, where he learned the basics of executive search and interim management. In his early career, Ben practised as a consultant at KPMG Management Consultants, where he helped companies transform their culture and helped senior managers to change and adapt to new (digital) leadership. Ben is founding partner of several leading platforms like online tuesday, digital transformers, e-business managers platform and he is also a mentor to, a number of successful start-ups. The last years focusses on senior board member positions within the digital space.  

Saskia Wagenmakers
Managing Director

Saskia's passion is with the digital world and working with people. Over the last 20 years she has worked on executive management functions at leading digital marketing agencies, media companies and start-ups. In her last function, Saskia was Managing Director of the online marketing performance agency iProspect and Board Member of Dentsu Aegis Network. In a fast moving digital world in which technological innovations develop quickly, Saskia believes that people will continue to make the difference. Helping companies with their digital transformation and what people, teams and leadership are needed in this is where her ambition lies.

Niekie Jansen
Senior Consultant Executive Search

Niekie’s background is with an international executive search firm, where she worked with clients across a range of sectors on leadership appointments. Since 2008, she has worked on a wide range of CEO, CFO, CMO and other C-suite assignments, as well as non-executive director positions in financial services, healthcare, consumer products, media, retail, and other sectors.  Within Newpeople, Niekie acts as a sparring partner for companies in setting digital strategy, and helps them attract the next generation of digital leaders. Niekie is passionate about helping companies think differently about how they approach their talent needs, ensuring high-impact and transformative leadership for her clients. Niekie gained her bachelor’s and master's degrees in international economics at Maastricht University.

George Freriks
Principal Consultant Executive Search

George is a seasoned manager and entrepreneur with an extensive network of international contacts. He has built and invested in several companies, and has been a CEO and board member of businesses in the media and online sectors. He was previously the CEO of a satellite services company based in Cologne, and has lived in Los Angeles, working with Dutch companies to expand their digital services. George is a principal consultant with Newspeople’s executive search practice. Outside the company, he travels around the world with groups of executives looking for digital innovations. This has taken him to China, Japan, Korea, Israel and the USA.

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