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Meet the Team

Newpeople’s consultants are ambitious, eager to learn and get fulfillment from building and maintaining strong relationships with clients, candidates and freelancers. We constantly challenge ourselves to grow and enjoy working together at the REMeiland in the Houthavens from Amsterdam.


Ben Holewijn

Ben started Newpeople in 2006 and is founder and member of the Board of Newpeople. He started the company after successfully selling his former agency to an investment company. Prior to this, Ben worked as an consultant for a local agency for several years, where he learned the basics of executive search and interim management. In his early career, Ben practised as a consultant at KPMG Management Consultants, where he helped companies transform their culture and helped senior managers to change and adapt to new (digital) leadership. Ben is founding partner of several leading platforms like online tuesday, digital transformers, e-business managers platform and he is also a mentor to, a number of successful start-ups. The last years focusses on senior board member positions within the digital space.  

Saskia Wagenmakers
Managing Director

Saskia's passion is with the digital world and working with people. Over the last 20 years she has worked on executive management functions at leading digital marketing agencies, media companies and start-ups. In her last function, Saskia was Managing Director of the online marketing performance agency iProspect and Board Member of Dentsu Aegis Network. In a fast moving digital world in which technological innovations develop quickly, Saskia believes that people will continue to make the difference. Helping companies with their digital transformation and what people, teams and leadership are needed in this is where her ambition lies.

Werner Spronk
Cel Lead Digital Development & Data

As Cel Lead Digital Development & Data, Werner manages the teams working in these domains. He is also responsible for key accounts, and advises clients on digital transformation, marketing and leadership, and digital development. Before he came to Newpeople, Werner was active as a manager of sales teams and founded his own company. He has a master’s degree in real estate studies from the Rijksuniversiteit Groningen.

Lodi van der Mark
Team Lead e-Commerce

Lodi has been working at Newpeople since 2012 and as Lead he’s responsible for the e-commerce community. Through his extensive network at the level of directors and (senior) management Lodi is able to help businesses design their e-commerce organization both on the operational and strategic levels. As an interlocutor Lodi is open, curious and personal, which allows him to easily connect people with each other.

Lorraine Koevoets
Team Lead Brand & Marketing

Lorraine has been with Newpeople since February 2014. Her responsibilities include branding, (online) marketing, community management, social media, events, partnerships, PR and internal communication. Using her organizational skills she keeps all the marketing plates spinning at Newpeople and gets a lot of enjoyment from her multifaceted job. Lorraine believes in the power of pull marketing and community management, two concepts that form the bedrock of Newpeople’s marketing strategy. She developed her passion for marketing and communication during her Communication studies at the Leiden University of Applied Sciences, where she graduated from in 2014.

Delano Brand
Team Lead International

As Senior Consultant International, Delano works with internationally oriented organisations to help them grow beyond borders. Among other achievements, he was responsible for setting up the first team for the new Amsterdam office of the shopping app Wish. He specialises in finding the right combination of talent, experience and language skills within the digital domain. During his time in the UK, he worked at a digital startup and started to grow his international network of contacts in this area. After completing his studies in business economics at the University of Applied Sciences in Amsterdam, he was responsible for setting up the sales department of a pension company. He is now using this experience to grow the international presence of Newpeople.

Francine Comstock
Team Lead Online & Marketing

Francine started at Newpeople March 2019 taking 10+ years of recruitment experience with her. She started her career in London where she worked on the Dutch IT market. After a break from recruitment – working as a Fundraise Manager for charity Dance4Life – she is now ‘back in the game’ managing Team (Online)Marketing. This team specialises in high-level on- and offline marketing roles.  Francine is a connector and looks to add value in any relationship. She approaches each day energetic and positive and puts fun in anything she does.

Ruud Lemmens
Lead Consultant Digital Transformation

Ruud has worked at Newpeople since 2013 and focuses on digital transition / digital development, specifically where business and IT interface at a strategic level. Ruud is a fully-fledged sparring partner in the area of People, Product, Platform and Process. He has an open personality and a sense of humour but he’s also analytical and critical and is able to deploy these traits to effortlessly connect people. After finishing his law degree at Leiden University, Ruud began working as a management trainee and consultant at Ormit. There he gained work experience for organizations including KWF (Cancer Fund) and Rabobank International.

Niekie Jansen
Senior Consultant Executive Search

Niekie’s background is with an international executive search firm, where she worked with clients across a range of sectors on leadership appointments. Since 2008, she has worked on a wide range of CEO, CFO, CMO and other C-suite assignments, as well as non-executive director positions in financial services, healthcare, consumer products, media, retail, and other sectors.  Within Newpeople, Niekie acts as a sparring partner for companies in setting digital strategy, and helps them attract the next generation of digital leaders. Niekie is passionate about helping companies think differently about how they approach their talent needs, ensuring high-impact and transformative leadership for her clients. Niekie gained her bachelor’s and master's degrees in international economics at Maastricht University.

Michiel Hendriksen
Senior Consultant Interim e-Commerce

Within our interim solutions team, Michiel is responsible for the e-commerce community. Here he focuses on manager and director level positions with a strong focus on traffic and conversion. He is energized by sparring with clients and interim professionals about trending topics within the digital world. Michiel graduated with a bachelor in commerce at University of Applied Science in Utrecht and has a master’s degree in innovation in european business at University College Cork in Ireland. Earlier in his career, he acted as a consultant for interim financials.

Thijs Speet
Senior Consultant Interim UX & Product Development

Thijs is in charge of all interim assignments within the UX domain and plays a major role in the Dutch UX community. In addition, he works closely with colleagues on interim assignments in the area of Digital Product Owners and Project Managers. Thijs is co-organizer of the product owner hub and the UX hub. He works on assignments for major Dutch organizations in sectors such as banking, travel, retail, digital agency, and so on. Thijs graduated with a Bachelor in Management, Economics and Law, with a minor in consultancy. In addition, he has a background in high-level competitive sailing. Following the combination of high-level sports and academic studies, Thijs started his career with a traineeship at Brunel where he was responsible for representing interim specialists.

Caran Tanke
Senior Consultant Digital Analytics & Data

Caran is part of the Digital Analytics & Data Team of Newpeople as Senior Consultant. Because of her sincere interest in people, she started studying Clinical Psychology at Utrecht University. In order to do more with her commercial talents, she studied Business Administration at the University of Amsterdam. Hereafter, Caran started working at YER, where she was responsible for the coaching of talented technical candidates and the completion of strategic roles. She then gained broader work experience at De Bijenkorf and Dance4Life. Her wish to work with people has made her return to the recruitment profession.

Geraldine Lakeman
Consultant e-Commerce

Since October 2018 Geraldine Lakeman has been working at Newpeople as Consultant e-Commerce & Category Management. Our world is very dynamic and constantly moving, which made her interest in the digital world grow. She is now responsible for the recruitment of professionals, managers and directors in the field of e-commerce with a focus on roles that aim to generate online sales. Thanks to her personal approach, genuine interest in people and integrity, she knows how to establish the right connection between client and candidate.

Lucas Steijn
Consultant Digital Transformation

As a consultant in the Digital Development team, Lucas oversees the community of Product Owners, Product Managers, and Scrum Masters.   Lucas spend his university years in the USA, studying sociology and marketing, while playing college basketball. Since returning to Amsterdam in 2009, he has fulfilled multiple sales roles for multinationals, played professional basketball in Amsterdam and Rotterdam for four years and started a tech/app startup. Lucas has an open and easy going personality, along with his strategic and analytical way of thinking, he is a valued sparring partner and establishes the right match between client and candidate.

Corwin in den Eng
Consultant Online Marketing

Corwin is an experienced consultant in thrivening the (online) business of his relations. He has build a large network of managers and directors in various branches through his role as trainer/consultant and board member of several companies. The reason behind his role as consultant is based on wanting to be of added value for candidates who are looking for a place to thrive and maximize their talents. As Consultant Online Marketing he helps companies transform is this age of digitalisation by seeking the talents who are able to see business from a different kind of perspective. To reinvent himself, his mindset and his perspective on things, Corwin does something out of his comfort zone every month.

Martijn Plakké
Recruiter e-Commerce

As a recruiter in the e-Commerce team of Newpeople, Martijn is responsible for connecting professionals with suitable leading organizations. With his passion for finding the ultimate match and his personal approach, he knows how to forge the right connections. Furthermore, his previous work experience at at a software developer has created a great affinity with the digital world.

Alice Eefting
Consultant International

As a consultant in the international team at Newpeople, Alice supports companies to grow internationally. While finishing her studies Communication abroad in Belgium and France, she developed a passion for connecting with people from all over the world. At Newpeople, she now connects ambitious international candidates with the right experience and skill set to the most promising companies worldwide.

Lucia Dees
HRM & Contract Manager

In April 2019 Lucia has joined Newpeople as HRM & Contract Manager. Lucia graduated in Human Resource Management and gained experience during and after her studies at various multinationals. In addition to helping to set up the HR back office, she has set up projects in the field of Employer Branding. With this experience and her passion for quality and development, Lucia will support Newpeople in her growth and ambitions.

Jan Sparnaaij
Consultant Interim Digital Analytics & Data

As a consultant Jan is part of the Data team of Newpeople and is responsible for all interim assignments in the field of the data and digital analytics domaine. After his university study, Jan gained substantial experience within the data and business landscape. Jan likes to develop the many opportunities in the market. With building various (data) teams, he was mainly on the process side of the business. His heart, however, lies in helping people. At Newpeople he saw the opportunity to help both the customer and the professional with his network and commercial qualities. In a growing team, both the entrepreneurial and human personality of Jan is fully at his right.

Ilse Olivier
Consultant Interim Digital Development

Ilse is a consultant within the Digital Development team with the focus on interim. She graduated with a master in Work and Organizational Psychology at the University of Groningen. Understanding behavior and what excites people is what energizes her. During her studies she gained some experience within the corporate recruitment and discovered that helping people find their perfect jobs motivates her. At Newpeople she saw the opportunity to help both the candidates and the customers to find the perfect match and really become a specialist within Digital Development.

Gabriëlle van Lakwijk
Consultant Digital Analytics & Data

Gabriëlle is part of the Digital Analytics & Data Team of Newpeople. She has  advanced experience working in digital marketing for various multinationals, gained a BA in Media Marketing, a BA in Philosophy and a MA in Arts & Culture.

Noortje Schipper
Consultant Multichannel Marketing

Noortje is responsible for the Multichannel Marketing community of Newpeople. With a Bachelor Degree in Business Administration of Hotelschool The Hague (Amsterdam) she brings along the required knowledge about management and people that is needed to create the perfect match for both the client as candidate. It is Noortje’s ambition to become the best in her community by putting her enthusiasm, love for networking, positive attitude and energy in the job. She looks forward to meeting you and to work together!

Coen van Acker
Consultant Interim Online Marketing

​Within our interim solutions team, Coen is responsible for the online marketing community. Coen graduated with a bachelor in Human Resources at the University of Applied Science in Rotterdam and started his professional career as a recruitment consultant in the oil & gas industry. After a few years, he choose for an exciting opportunity within the digital world at Newpeople. Personal relationship and excellence service are important themes for Coen.

Victoria Schumacher
Consultant International

As Consultant in team International at Newpeople, Victoria helps organisations to grow within the digital field by focussing on talent, drive and personality. With her international study background and experiences in recruitment, it is her passion to connect ambitious professionals with leading international organisations.

Loes Kleijngeld
Brand & Marketing Specialist

Loes started as Brand & Marketing Specialist this march. Being a branding alumni at the Amsterdam Fashion Institute her responsibilities include branding, (online) marketing, PR, social media, website, communication and events. With a great interest in people, culture and text Loes creates new ways of inspiring communication.

Daniel Keates
Consultant Interim Digital Analytics & Data

Daniel is responsible for all interim assignments within the Digital Analytics & Data team of Newpeople. With a drive to make people happy at their jobs, he likes to connect professionals to fitting assignments to create an ideal working situation for both the client and professional. He has a bachelor’s degree in Human Resources Management and a master’s degree in Policy, Communication & Organisation. He started in recruitment at a data driven recruitment company which has sparked his interest in the field of analytics and data.

Sebastiaan Belder
Consultant Interim International

Within our interim solutions team, Sebastiaan is responsible for all interim assignments for our International clients focussed on online marketing. His network is mainly focussed on start-up / scale-ups with a crossborder proposition.

Kareem Abdelghany
Recruiter International

As recruiter within team International at Newpeople, Kareem helps finding exciting talent for our international partners to facilitate their growth. His affinity with matching international talent with international organizations stems from both the minor International HRM and his internship at Accenture. During this internship, Kareem researched expatriate satisfaction- and success rate. Ever since then he has learned a lot about working within an international setting.

Janna Philippens
Brand & Marketing Intern

Janna started as a Brand & Marketing intern at Newpeople in August 2019, as part of her studies at Hotelschool The Hague. In the upcoming five months, he will focus on branding, (online) marketing, PR, social media, website, communication, Office Management and events. She is enthusiastic and highly motivated to add value to the team. Besides her internship at Newpeople, she writes her thesis in order to graduate in the beginning of 2020.

Fleur Waijenberg
Marketing & Office Assistant

Fleur started as a Marketing & Office Assistant for the marketing team since July 2019. She will mainly focus on branding, (online) marketing, PR, social media, website, communication, Office Management and events.

George Freriks
Principal Consultant Executive Search

George is a seasoned manager and entrepreneur with an extensive network of international contacts. He has built and invested in several companies, and has been a CEO and board member of businesses in the media and online sectors. He was previously the CEO of a satellite services company based in Cologne, and has lived in Los Angeles, working with Dutch companies to expand their digital services. George is a principal consultant with Newspeople’s executive search practice. Outside the company, he travels around the world with groups of executives looking for digital innovations. This has taken him to China, Japan, Korea, Israel and the USA.

Marc Post
Financial Specialist

Marc is the hub of the financial administration. He sees all outgoing and incoming invoices on his screen. In addition, he takes care of all communication with our interim professionals concerning payment of invoices. Together with Misja he forms the finance department at Newpeople.

Misja Heller
Financial Controller

Since 2006 Misja has been responsible for everything connected to Finance at Newpeople. Based on his extensive experience in the area of recruitment and interim, he often gives solicited and unsolicited advice throughout the organization in the areas of Finance HRM and enterprise issues.

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