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Meet the Team

Newpeople’s consultants are ambitious, eager to learn and get fulfillment from building and maintaining strong relationships with clients, candidates and freelancers. We constantly challenge ourselves to grow and enjoy working together at the REMeiland in the Houthavens from Amsterdam.


Ben Holewijn
Founder & CEO

The story of Newpeople begins in 2006, the year in which Ben founded our recruitment agency. In 2020, as a founder, he is still an important part of the organisation, both as a member of the Management Team and as part of the Executive Search team at Newpeople. Ben is an experienced headhunter and has set up several well-known community forums, including Online Tuesday and the Digital Transformers Awards. He is also the mentor of a number of successful startups. Ben is a strong advocate of open cultures and transparency as a way to increase responsibility. For example, Ben is the driving factor behind the radical approach to transparency within Newpeople, an open book culture that has been a great tool in the personal growth of people and the generation of intrinsic motivation.

Hanneke Rinkes
Managing Director Executive Search

As Managing Director of Executive Search, Hanneke is responsible for the Newpeople Executive Search branch. A role that fits her experience in Marketing, Sales and Consultancy, at ING, BSO and Unilever perfectly. She lived in England for 10 years, where she set up her own company in the field of training. Previously, she has been a consultant / partner at Tracks Executive Search. Contributing to the progress of organisations and people by connecting them is what drives her. She loves building and growing and therefore, chose to continue her passion for the Executive Search profession at Newpeople. In this entrepreneurial environment she sees ample opportunities to contribute to the growth of organisations and people in an increasingly digital world.

Werner Spronk
Director Recruitment Digital Development

As a partner at Newpeople and Director Recruitment Digital Development, Werner plays a crucial role within our organisation. He manages the Digital Development Team, has a number of key accounts under his wing and advises clients on developments in digital transformation, marketing and leadership. A role that perfectly fits his experience as owner of his own business and passion for advising and guiding people to be successful in their careers. Within the Digital Development Team, Werner is engaged in senior & manager roles within digital transformation.

Michiel Hendriksen
Director Interim

As Director Interim, Michiel is responsible for the Interim department of Newpeople. A role that fits his knowledge of and network within the interim community well. Within this fast-paced world, Michiel gets his energy from sparring with clients and interimmers about trending topics in the digital world. From his many years of consultancy experience, Michiel will look for a perfect match for your organisation. What does your future team look like? Within the interim community, our Interim Team takes on assignments from the following digital domains:  e-Commerce Data & CRM Online Marketing Digital Development

Lorraine Koevoets
Director Brand & Marketing

As Director Brand & Marketing, Lorraine is responsible for managing the Brand & Marketing team at Newpeople. A role in which she deals with the marketing strategy, branding, online marketing, community management, social media, events, partnerships and PR. She believes in the power of pull marketing and community management, two concepts that both serve as the basis for Newpeople's marketing strategy.

Ruud Lemmens
Lead Recruitment Digital Development

Ruud has been with Newpeople since 2013, focusing on Digital Transition / Digital Development, more specifically the point where business and IT meet at a strategic level. Ruud is a fully-fledged sparring partner in the field of People, Product, Platform and Process. Ruud is both open and humorous as analytical and critical, properties that allow him to connect effortlessly. Ruud is as Lead Recruitment Digital Development responsible for roles within the Digital Development domain.

Lodi van der Mark
Lead e-Commerce & Online

As a Lead e-Commerce & Online, Lodi is part of the e-Commerce team of Newpeople. A role in which he has been working since 2012 and has built up a large network within. Lodi helps e-Commerce organisations at Director and (Senior) Management level with the creation of a framework on an executive and strategic level. As a discussion partner, Lodi is open, curious and personal. The roles he focuses on are the Senior and Manager vacancies within the e-Commerce domain.

Niekie Jansen
Director Executive Search

As Director Executive Search, Niekie is part of the Executive Search branch of Newpeople. Niekie’s background is with an international executive search firm, where she worked with clients across a range of sectors on leadership appointments. Since 2008, she has worked on a wide range of CEO, CFO, CMO and other C-suite assignments, as well as non-executive director positions in financial services, healthcare, consumer products, media, retail, and other sectors. Within Newpeople, Niekie acts as a sparring partner for companies in setting their digital strategy, and helps them attract the next generation of digital leaders. Niekie is passionate about helping companies think differently about how they approach their talent needs, ensuring high-impact and transformative leadership for her clients. 

Coen van Acker
Senior Consultant Interim Online Marketing

Within the Interim Team, Coen is responsible for the online marketing community. A role that fits his experience at an international recruitment organisation in the oil and gas industry. Having learned the tricks of the trade here, it was time for Coen to step into the digital world at Newpeople. Together with building a personal relationship, Coen attaches value to offering unique challenges for candidates and excellent service to clients. Within his team, he focuses on the following roles: Digital Marketing Lead  SEO/SEA Content Social Display Programmatic Performance Marketeer Growth Hacking E-mail Marketing

Daniel Keates
Consultant Interim Data & CRM

Daniel is responsible for all Data & CRM assignments within the Newpeople Interim Team. With a drive to make people happy in their work, he likes to connect professionals with suiting assignments to create an ideal work situation for both the client and professional. Daniel has a bachelor's degree in Human Resources Management and a master's degree in policy, communication and organisation. He started his career in recruitment at a data-driven recruitment company, which made him interested in the world of analytics and data. With this experience it is no surprise that Daniel focuses on the following interim roles: Data & Analytics Manager Marketing Intelligence Manager CRM Manager (Technisch) Webanalist CRO Specialist Marketing Automation Specialist Database Marketeer Business Analist Data Analist Data Scientist Pricing Specialist Salesforce / Oracle Cloud Specialist Visualisatie Expert

Ilse Olivier
Consultant Interim Digital Development

Ilse is responsible for the Digital Development community within the Interim Team. Understanding behavior and discovering what motivates people is what excites Ilse about her job. During her study Work and Organizational Psychology she already gained some experience in recruitment at a large organization and discovered that helping people find the right job motivates her. At Newpeople she saw the opportunity to find the perfect match for both candidates and clients and to become a specialist in the field of digital development. Therefore Ilse focuses on the following roles: Service design Visual Design UX research User Experience (Technical) project management (Technical) program management Business Consultancy Business Development Digital Innovation (horizon 2&3) Agile Coaching Scrum Master Digital transformation Business Design Product Owner

Auke Walburg
Director International Recruitment

As Director International Recruitment, Auke is responsible for the management of Team International. A role that fits him perfectly as he has 10+ years of experience in international recruitment, having worked most of his professional life in Australia. When doing an internship for his Marketing Management Degree, Auke moved to Sydney and fell in love with the thrilling world of Recruitment. Having worked overseas for over 13 years as an expat, Auke has a great feel for connecting international professionals and companies. His passion? Finding that one perfect candidate, that one candidate who was perceived not to exist. Within Team International, Auke will focus on Manager and Director roles (partly concerning vacancies within the data & analytics community).

Corwin in den Eng
Senior Consultant Recruitment Online Marketing

Within the Recruitment branch of Newpeople, Corwin is responsible for the online marketing domain. Corwin has a background as an entrepreneur and digital transformation consultant. He is also active in various companies / startups as a coach, investor and part of the advisory board. Corwin has a driven attitude, entrepreneurial mindset and a structured working method. Through his experience and personality, he is experienced as a strategic sparring partner for fulfilling / solving issues. As Senior Consultant Recruitment Online Marketing, Corwin focuses on Online Marketing vacancies.

Caran Tanke
Senior Consultant Recruitment Data & CRM

Caran is part of the Digital Analytics & Data Team of Newpeople as Senior Consultant. Because of her sincere interest in people, she started studying Clinical Psychology at Utrecht University. In order to do more with her commercial talents, she studied Business Administration at the University of Amsterdam. Hereafter, Caran started working at YER, where she was responsible for the coaching of talented technical candidates and the completion of strategic roles. She then gained broader work experience at De Bijenkorf and Dance4Life. Her wish to work with people has made her return to the recruitment profession.

Misja Heller
Finance Controller

Misja is, together with Marc, responsible for everything connected to Finance at Newpeople. As Finance Controller he manages all outgoing and incoming invoices. In addition, he takes care of all communication with our interim professionals concerning payment of invoices. met betrekking tot de betaling van facturen. 

Marc Post
Finance Administrator

Marc is, together with Misja, responsible for everything connected to Finance at Newpeople. As Finance Administrator he manages all outgoing and incoming invoices. In addition, he takes care of all communication with our interim professionals concerning payment of invoices.

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