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Meet the Team

Newpeople’s consultants are ambitious, eager to learn and get fulfillment from building and maintaining strong relationships with clients, candidates and freelancers. We constantly challenge ourselves to grow and enjoy working together at the REMeiland in the Houthavens from Amsterdam.


Ben Holewijn

Ben started Newpeople in 2006, and is a member of the board. He set up the company after successfully selling his former agency to an investment company. Prior to this, he worked for several years as a consultant for a local agency, where he learned the basics of executive search and interim management. In his early career, Ben practised as a consultant at KPMG Management Consultants, where he helped companies to transform their cultures and senior managers to adapt to digital leadership. He has founded several leading discussion forums, such as Online Tuesday and Digital Transformers, and is a mentor to a number of successful startups.  

Saskia Wagenmakers
Managing Director

Saskia's passion is with the digital world and working with people. Over the last 20 years she has worked on executive management functions at leading digital marketing agencies, media companies and start-ups. In her last function, Saskia was Managing Director of the online marketing performance agency iProspect and Board Member of Dentsu Aegis Network. In a fast moving digital world in which technological innovations develop quickly, Saskia believes that people will continue to make the difference. Helping companies with their digital transformation and what people, teams and leadership are needed in this is where her ambition lies.

Werner Spronk
Cel Lead Digital Development & Data

As Cel Lead Digital Development & Data, Werner manages the teams working in these domains. He is also responsible for key accounts, and advises clients on digital transformation, marketing and leadership, and digital development. Before he came to Newpeople, Werner was active as a manager of sales teams and founded his own company. He has a master’s degree in real estate studies from the Rijksuniversiteit Groningen.

Lodi van der Mark
Team Lead Consultant e-Commerce

Lodi has been working at Newpeople since 2012 and as Lead he’s responsible for the e-commerce community. Through his extensive network at the level of directors and (senior) management Lodi is able to help businesses design their e-commerce organization both on the operational and strategic levels. As an interlocutor Lodi is open, curious and personal, which allows him to easily connect people with each other.

Lorraine Koevoets
Lead Brand, Marketing & Communities

Lorraine has been with Newpeople since February 2014 as a Brand & Marketing Specialist. Her responsibilities include branding, (online) marketing, community management, social media, events, partnerships, PR and internal communication. Using her organizational skills she keeps all the marketing plates spinning at Newpeople and gets a lot of enjoyment from her multifaceted job. Lorraine believes in the power of pull marketing and community management, two concepts that form the bedrock of Newpeople’s marketing strategy. She developed her passion for marketing and communication during her Communication studies at the Leiden University of Applied Sciences, where she graduated from in 2014.

Delano Brand
Team Lead International

As Senior Consultant International, Delano works with internationally oriented organisations to help them grow beyond borders. Among other achievements, he was responsible for setting up the first team for the new Amsterdam office of the shopping app Wish. He specialises in finding the right combination of talent, experience and language skills within the digital domain. During his time in the UK, he worked at a digital startup and started to grow his international network of contacts in this area. After completing his studies in business economics at the University of Applied Sciences in Amsterdam, he was responsible for setting up the sales department of a pension company. He is now using this experience to grow the international presence of Newpeople.

Ruud Lemmens
Lead Consultant Digital Transformation

Ruud has worked at Newpeople since 2013 and focuses on digital transition / digital development, specifically where business and IT interface at a strategic level. Ruud is a fully-fledged sparring partner in the area of People, Product, Platform and Process. He has an open personality and a sense of humour but he’s also analytical and critical and is able to deploy these traits to effortlessly connect people. After finishing his law degree at Leiden University, Ruud began working as a management trainee and consultant at Ormit. There he gained work experience for organizations including KWF (Cancer Fund) and Rabobank International.

Niekie Jansen
Senior Consultant Executive Search

Niekie’s background is with an international executive search firm, where she worked with clients across a range of sectors on leadership appointments. Since 2008, she has worked on a wide range of CEO, CFO, CMO and other C-suite assignments, as well as non-executive director positions in financial services, healthcare, consumer products, media, retail, and other sectors.  Within Newpeople, Niekie acts as a sparring partner for companies in setting digital strategy, and helps them attract the next generation of digital leaders. Niekie is passionate about helping companies think differently about how they approach their talent needs, ensuring high-impact and transformative leadership for her clients. Niekie gained her bachelor’s and master's degrees in international economics at Maastricht University.

Olivier Schmitz
Senior Consultant e-Commerce

Olivier is an experienced Recruitment Consultant, working in recruitment and selection since 2013 where he has built a powerful network of professionals. At Newpeople his focus is in the area of e-commerce, with a specific emphasis on roles that involve responsibility for both traffic and conversion. All of this at the level of professional, manager and director. Olivier is open, candid and understands people quickly, which allows him to make the right connections between clients and candidates. In addition, he enjoys advising clients about wider developments in e-commerce and omnichannel. He’s energetic and values humour as a major relationship-building tool. Olivier studied in Groningen.

Michiel Hendriksen
Senior Consultant Interim e-Commerce

Within our interim solutions team, Michiel is responsible for the e-commerce community. Here he focuses on manager and director level positions with a strong focus on traffic and conversion. He is energized by sparring with clients and interim professionals about trending topics within the digital world. Michiel graduated with a bachelor in commerce at University of Applied Science in Utrecht and has a master’s degree in innovation in european business at University College Cork in Ireland. Earlier in his career, he acted as a consultant for interim financials.

Laura Beekwilder
Senior Consultant International

As a consultant in the international team at Newpeople, Laura helps organizations grow on a cross border level. She focuses on getting to know the best online professionals with the right combination of experience, talent and language skills and advises both clients and candidates on how to best tackle the digital transformation. During and after her studies in Cross-media Culture at the University of Amsterdam, Laura both worked in the offline, online and omnichannel marketing field. She uses this experience in combination with her passion for traveling and foreign languages to develop the international presence of Newpeople.  

Thijs Speet
Senior Consultant Interim UX & Product Development

Thijs is in charge of all interim assignments within the UX domain and plays a major role in the Dutch UX community. In addition, he works closely with colleagues on interim assignments in the area of Digital Product Owners and Project Managers. Thijs is co-organizer of the product owner hub and the UX hub. He works on assignments for major Dutch organizations in sectors such as banking, travel, retail, digital agency, and so on. Thijs graduated with a Bachelor in Management, Economics and Law, with a minor in consultancy. In addition, he has a background in high-level competitive sailing. Following the combination of high-level sports and academic studies, Thijs started his career with a traineeship at Brunel where he was responsible for representing interim specialists.

Michiel Verstraten
Senior Consultant Interim Multichannel

Michiel is responsible for the omnichannel marketing community within our Interim Solutions team. His focus is mainly on Director and Manager level and advising on all aspects of customer experience and omnichannel marketing trends. Michiel is passionate about digitization and how to connect the dots between on- and offline marketing. Michiel has studied Marketing at the Erasmus University Rotterdam and has been working in the retail, financial and consultancy sector since 2012. Because of this mix of generalism and specialism, he has a broad knowledge of businesses and sectors, which enables him to advice clients on their omnichannel customer lifecycle.  

Caran Tanke
Senior Consultant Digital Analytics & Data

Caran is part of the Digital Analytics & Data Team of Newpeople as Senior Consultant. Because of her sincere interest in people, she started studying Clinical Psychology at Utrecht University. In order to do more with her commercial talents, she studied Business Administration at the University of Amsterdam. Hereafter, Caran started working at YER, where she was responsible for the coaching of talented technical candidates and the completion of strategic roles. She then gained broader work experience at De Bijenkorf and Dance4Life. Her wish to work with people has made her return to the recruitment profession.

Geraldine Lakeman
Consultant e-Commerce

Since October 2018 Geraldine Lakeman has been working at Newpeople as Consultant e-Commerce & Category Management. Our world is very dynamic and constantly moving, which made her interest in the digital world grow. She is now responsible for the recruitment of professionals, managers and directors in the field of e-commerce with a focus on roles that aim to generate online sales. Thanks to her personal approach, genuine interest in people and integrity, she knows how to establish the right connection between client and candidate.

Corwin in den Eng
Consultant Online Marketing

Corwin is an experienced consultant in thrivening the (online) business of his relations. He has build a large network of managers and directors in various branches through his role as trainer/consultant and board member of several companies. The reason behind his role as consultant is based on wanting to be of added value for candidates who are looking for a place to thrive and maximize their talents. As Consultant Online Marketing he helps companies transform is this age of digitalisation by seeking the talents who are able to see business from a different kind of perspective. To reinvent himself, his mindset and his perspective on things, Corwin does something out of his comfort zone every month.

Alice Eefting
Consultant International

As a consultant in the international team at Newpeople, Alice supports companies to grow internationally. While finishing her studies Communication abroad in Belgium and France, she developed a passion for connecting with people from all over the world. At Newpeople, she now connects ambitious international candidates with the right experience and skill set to the most promising companies worldwide.

Dino Hoeven
Consultant Interim Product Development

Dino is a consultant in the Digital Management team and is responsible for representing Interim Product Owners, Business Analysts and Programme/Project Managers. Dino’s assignments involve working with candidates who are connectors on the interface between Marketing, Business and IT at major-league Dutch organizations. Dino got his MBA at the University of Amsterdam with Marketing as his speciality. 

Jan Sparnaaij
Consultant Interim Digital Analytics & Data

As a consultant Jan is part of the Data team of Newpeople and is responsible for all interim assignments in the field of the data and digital analytics domaine. After his university study, Jan gained substantial experience within the data and business landscape. Jan likes to develop the many opportunities in the market. With building various (data) teams, he was mainly on the process side of the business. His heart, however, lies in helping people. At Newpeople he saw the opportunity to help both the customer and the professional with his network and commercial qualities. In a growing team, both the entrepreneurial and human personality of Jan is fully at his right.

Puck Garland
Brand & Marketing Specialist

Puck has been with Newpeople since March 2018 as a Brand & Marketing Specialist. Together with Lorraine, Puck is responsible for the (online) marketing, communication, branding, social media, PR, internal communication and events. Her interest in Brand & Marketing was triggered during her study at Hotelschool the Hague, which she successfully graduated from in March 2018. The variety of daily responsibilities functions as true motivator for Puck to make sure that everything is organized as smoothly as possible.

Sem Snippe
Consultant International

As a Consultant International at Newpeople, Sem is responsible for connecting ambitious and talented professionals to successful companies in the digital world. With a history as entrepreneur and coach, he always strives to advice people in reaching their best performance. To reach his goal of finding the perfect match with an international organisation, Sem focuses on the personality and competences of professionals.  

Gabriëlle van Lakwijk
Consultant Digital Analytics & Data

Gabriëlle is part of the Digital Analytics & Data Team of Newpeople. She has  advanced experience working in digital marketing for various multinationals, gained a BA in Media Marketing, a BA in Philosophy and a MA in Arts & Culture.

Minke van Dijk
Consultant Online Marketing

Within team Online Marketing, Minke is responsible for the SEA, Affiliate & Display community. She likes to advise on career, commercial growth and digital transformation in a personal way. She uses her passion for networking and curiosity about people to share knowledge and connect clients and candidates. After studying Dutch Language & Culture at the VU in Amsterdam, she worked at an international organization as a Consultant with a focus on Interim Change Management.

Coen van Acker
Consultant Interim Online Marketing

​Within our interim solutions team, Coen is responsible for the online marketing community. Coen graduated with a bachelor in Human Resources at the University of Applied Science in Rotterdam and started his professional career as a recruitment consultant in the oil & gas industry. After a few years, he choose for an exciting opportunity within the digital world at Newpeople. Personal relationship and excellence service are important themes for Coen.

Victoria Schumacher
Consultant International

As Consultant in team International at Newpeople, Victoria helps organisations to grow within the digital field by focussing on talent, drive and personality. With her international study background and experiences in recruitment, it is her passion to connect ambitious professionals with leading international organisations.

Willemijn Bom
Trainee Consultant Digital Analytics & Data Team

As a Trainee Consultant in the Digital Analytics & Data Team of Newpeople, Willemijn focuses on our fast changing digital world. She has finished her Research Master in Communication Science at the University of Amsterdam and focused on various types of media and how these evolved during this age. Her interest for digital media has grown ever since. At Newpeople she can combine this interest with her passion to work with people.

Misja Heller
Financial Controller

Since 2006 Misja has been responsible for everything connected to Finance at Newpeople. Based on his extensive experience in the area of recruitment and interim, he often gives solicited and unsolicited advice throughout the organization in the areas of Finance HRM and enterprise issues.

Marc Post
Financial Specialist

Marc is the hub of the financial administration. He sees all outgoing and incoming invoices on his screen. In addition, he takes care of all communication with our interim professionals concerning payment of invoices. Together with Misja he forms the finance department at Newpeople.

Mick van der Made
Project Assistent

Since September Mick is an intern at Newpeople. She is studying Business Administration at Hogeschool of Utrecht and together with Lorraine and Puck she is responsible for the (online) marketing, communication, branding, social media, PR, intern communication and events of Newpeople.

Sam van den Akker
Senior Consultant Digital Development

Sam has worked for Newpeople since January 2016. He developed his genuine desire and passion for helping organizations transition during his Applied Psychology degree course at Hogeschool van Amsterdam (the Amsterdam University of Applied Sciences). This enables him to connect candidates and organizations.

George Freriks
Principal Consultant Executive Search

George is a seasoned manager and entrepreneur with an extensive network of international contacts. He has built and invested in several companies, and has been a CEO and board member of businesses in the media and online sectors. He was previously the CEO of a satellite services company based in Cologne, and has lived in Los Angeles, working with Dutch companies to expand their digital services. George is a principal consultant with Newspeople’s executive search practice. Outside the company, he travels around the world with groups of executives looking for digital innovations. This has taken him to China, Japan, Korea, Israel and the USA.

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