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Meet the Team

Newpeople’s consultants are ambitious, eager to learn and get fulfillment from building and maintaining strong relationships with clients, candidates and freelancers. We constantly challenge ourselves to grow and enjoy working together at the REMeiland in the Houthavens from Amsterdam.


Ben Holewijn
Founder & CEO

The story of Newpeople begins in 2006, the year in which Ben founded our recruitment agency. In 2020, as a founder, he is still an important part of the organisation, both as a member of the Management Team and as part of the Executive Search team at Newpeople. Ben is an experienced headhunter and has set up several well-known community forums, including Online Tuesday and the Digital Transformers Awards. He is also the mentor of a number of successful startups. Ben is a strong advocate of open cultures and transparency as a way to increase responsibility. For example, Ben is the driving factor behind the radical approach to transparency within Newpeople, an open book culture that has been a great tool in the personal growth of people and the generation of intrinsic motivation.

Hanneke Rinkes
Managing Director Executive Search

As Managing Director of Executive Search, Hanneke is responsible for the Newpeople Executive Search branch. A role that fits her experience in Marketing, Sales and Consultancy, at ING, BSO and Unilever perfectly. She lived in England for 10 years, where she set up her own company in the field of training. Previously, she has been a consultant / partner at Tracks Executive Search. Contributing to the progress of organisations and people by connecting them is what drives her. She loves building and growing and therefore, chose to continue her passion for the Executive Search profession at Newpeople. In this entrepreneurial environment she sees ample opportunities to contribute to the growth of organisations and people in an increasingly digital world.

Werner Spronk
Director Executive Search

As a partner at Newpeople and Director Executive Search, Werner plays a crucial role within our organisation. He manages the Digital Development Team, has a number of key accounts under his wing and advises clients on developments in digital transformation, marketing and leadership. A role that perfectly fits his experience as owner of his own business and passion for advising and guiding people to be successful in their careers. Within the Digital Development Team, Werner is engaged in senior & manager roles within digital transformation.

Michiel Hendriksen
Director Interim

As Director Interim, Michiel is responsible for the Interim department of Newpeople. A role that fits his knowledge of and network within the interim community well. Within this fast-paced world, Michiel gets his energy from sparring with clients and interimmers about trending topics in the digital world. From his many years of consultancy experience, Michiel will look for a perfect match for your organisation. What does your future team look like? Within the interim community, our Interim Team takes on assignments from the following digital domains:  e-Commerce Data & CRM Online Marketing Digital Development

Lorraine Koevoets
Director Brand & Marketing

As Director Brand & Marketing, Lorraine is responsible for managing the Brand & Marketing team at Newpeople. A role in which she deals with the marketing strategy, branding, online marketing, community management, social media, events, partnerships and PR. She believes in the power of pull marketing and community management, two concepts that both serve as the basis for Newpeople's marketing strategy.

Ruud Lemmens
Director Executive Search

Ruud has been with Newpeople since 2013, focusing on Digital Transition / Digital Development, more specifically the point where business and IT meet at a strategic level. Ruud is a fully-fledged sparring partner in the field of People, Product, Platform and Process. Ruud is both open and humorous as analytical and critical, properties that allow him to connect effortlessly. Ruud is as Director Executive Search responsible for roles within the Digital Development domain.

Niekie Jansen
Director Executive Search

As Director Executive Search, Niekie is part of the Executive Search branch of Newpeople. Niekie’s background is with an international executive search firm, where she worked with clients across a range of sectors on leadership appointments. Since 2008, she has worked on a wide range of CEO, CFO, CMO and other C-suite assignments, as well as non-executive director positions in financial services, healthcare, consumer products, media, retail, and other sectors. Within Newpeople, Niekie acts as a sparring partner for companies in setting their digital strategy, and helps them attract the next generation of digital leaders. Niekie is passionate about helping companies think differently about how they approach their talent needs, ensuring high-impact and transformative leadership for her clients. 

Coen van Acker
Senior Consultant Interim Online Marketing

Within the Interim Team, Coen is responsible for the online marketing community. A role that fits his experience at an international recruitment organisation in the oil and gas industry. Having learned the tricks of the trade here, it was time for Coen to step into the digital world at Newpeople. Together with building a personal relationship, Coen attaches value to offering unique challenges for candidates and excellent service to clients. Within his team, he focuses on the following roles: Digital Marketing Lead  SEO/SEA Content Social Display Programmatic Performance Marketeer Growth Hacking E-mail Marketing

Daniel Keates
Consultant Interim Data & CRM

Daniel is responsible for all Data & CRM assignments within the Newpeople Interim Team. With a drive to make people happy in their work, he likes to connect professionals with suiting assignments to create an ideal work situation for both the client and professional. Daniel has a bachelor's degree in Human Resources Management and a master's degree in policy, communication and organisation. He started his career in recruitment at a data-driven recruitment company, which made him interested in the world of analytics and data. With this experience it is no surprise that Daniel focuses on the following interim roles: Data & Analytics Manager Marketing Intelligence Manager CRM Manager (Technisch) Webanalist CRO Specialist Marketing Automation Specialist Database Marketeer Business Analist Data Analist Data Scientist Pricing Specialist Salesforce / Oracle Cloud Specialist Visualisatie Expert

Martijn Kole
Associate Director

Martijn Kole is Associate Director of Newpeople Executive Search. He is founder of Shift Happens and entrepreneur, adviser and investor with a strong interest in digital innovation. He has over 20 years of international experience at board level in the media and publishing industry. He is an expert in the design and delivery of global, top class executive innovation programs as well as in the facilitation of management board innovation trips across industries. Since 2014, Martijn has been working with Newpeople on the innovation executive programs for top clients to countries like the US, China and Israel. Strategic issues he addresses in executive search assignments are: How do digital technologies and AI impact and change industries like media, healthcare, education, retail, finance and so on. What does it mean for your company growth or transformation strategy? What does it mean for leadership and talent? How do you create a high performing team?

Suzanne Speetjens
Research Consultant

As a research consultant Suzanne supports Newpeople in making the best matches. Active as an independent recruitment business partner since 2006 she specialies in sales and digital marketing. Strong in establishing relationships with clients and candidates. Suzanne takes over all or part of the recruitment process and acts as a sparring partner, usually at board level. She has many years of experience in mediating personnel for commercial organizations, including corporates, SME's, start-ups and scale-ups. Her key to success is knowledge, commitment, trust, flexibility and fast work pace.

Freek van der Werff
Research Consultant

As Research Consultant at Newpeople, I support the consultants and the Executive Search team in the search for a fitting match. Besides my job at Newpeople, I am doing my Master studies in Digital Business (part of Business Administration) at the University of Amsterdam. At Newpeople I can develop my interest in digital transformation and apply this knowledge in my study. Furthermore, I was part of the board of the study association Sefa, which encouraged my interest in commerce, something I hope to learn more about at Newpeople.

Caran Tanke
Senior Consultant Recruitment Data & CRM

Caran is part of the Digital Analytics & Data Team of Newpeople as Senior Consultant. Because of her sincere interest in people, she started studying Clinical Psychology at Utrecht University. In order to do more with her commercial talents, she studied Business Administration at the University of Amsterdam. Hereafter, Caran started working at YER, where she was responsible for the coaching of talented technical candidates and the completion of strategic roles. She then gained broader work experience at De Bijenkorf and Dance4Life. Her wish to work with people has made her return to the recruitment profession.

Misja Heller
Finance Controller

Misja is, together with Marc, responsible for everything connected to Finance at Newpeople. As Finance Controller he manages all outgoing and incoming invoices. In addition, he takes care of all communication with our interim professionals concerning payment of invoices. met betrekking tot de betaling van facturen. 

Marc Post
Finance Administrator

Marc is, together with Misja, responsible for everything connected to Finance at Newpeople. As Finance Administrator he manages all outgoing and incoming invoices. In addition, he takes care of all communication with our interim professionals concerning payment of invoices.

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