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Meet the Team

We don’t take on new colleagues just to keep our numbers up: we constantly challenge ourselves to grow. For over a decade, we have employed professionals who love working in an open-book company and who thrive on building long-lasting relationships with clients, candidates and contractors. To top it off, our consultants are quite likely to be digital nomads themselves. We care about our impact on the globe, and we advise, connect and enjoy!


Ben Holewijn
Founder & Managing Director

Ben started Newpeople in 2006, and is a member of the board. He set up the company after successfully selling his former agency to an investment company. Prior to this, he worked for several years as a consultant for a local agency, where he learned the basics of executive search and interim management. In his early career, Ben practised as a consultant at KPMG Management Consultants, where he helped companies to transform their cultures and senior managers to adapt to digital leadership. He has founded several leading discussion forums, such as Online Tuesday and Digital Transformers, and is a mentor to a number of successful startups.

Godelieve Barkmeijer
Lead Consultant Multichannel Marketing

Godelieve is a seasoned recruitment consultant, with twelve years’ experience and a strong network of contacts in digital marketing. As a lead consultant at Newpeople, she recruits multichannel marketing professionals and directors, and advises clients on market developments, employer branding, multi- and omnichannel trends, and other issues. In her earlier career, Godelieve was an inhouse HR advisor/recruiter at various companies including Suitsupply and Nuon, and an interim recruiter at Coolblue, HoyHoy, Spil Games, Jungle Minds and elsewhere. This provides her with a valuable combination of outside-in experience as a consultant, and inside-out experience on the client side. Godelieve has a degree in communication.

Lodi van der Mark
Lead Consultant e-Commerce

Lodi has been working at Newpeople since 2012 and as Lead he’s responsible for the e-commerce community. Through his extensive network at the level of directors and (senior) management Lodi is able to help businesses design their e-commerce organization both on the operational and strategic levels. As an interlocutor Lodi is open, curious and personal, which allows him to easily connect people with each other.

Willem-Jan de Jong
Lead Consultant Interim Key Accounts

Willem-Jan is an experienced recruitment consultant with over six years’ experience. As Lead Consultant Interim Solutions he is responsible for the entire range of Newpeople services for two international clients. In this role his tasks include communicating with DMUs about developments in the (flexible) labour market and monitoring long-term partnership agreements between clients and Newpeople. In the course of his career he has set up multiple teams and has had several international organizations in his client portfolio. He has initiated numerous national and international projects for these clients. What drives him is being able to establish these projects together with clients. Ultimately combining ambitions and possibilities into successful projects or tracks. These projects and tracks have resulted in long-term, ongoing collaborations in the context of which he has developed strategies for a number of departments together with clients.

Werner Spronk
Cel Lead

As Cel Lead e-Commerce, Online Marketing & International, Werner manages the teams working in these domains. He is also responsible for key accounts, and advises clients on digital transformation, marketing and leadership, and digital development. Before he came to Newpeople, Werner was active as a manager of sales teams and founded his own company. He has a master’s degree in real estate studies from the Rijksuniversiteit Groningen.

Niekie Jansen
Senior Consultant Executive Search

Niekie’s background is in international executive search with Russell Reynolds Associates, where she advised clients across a range of sectors on digital leadership appointments. Since 2008, she has worked on a wide range of CEO, CFO, CMO and other C-suite assignments, as well as non-executive director positions in financial services, healthcare, consumer products, media, retail, and other sectors.  Within Newpeople, Niekie acts as a sparring partner for companies in setting digital strategy, and helps them attract the next generation of digital leaders. Niekie is passionate about helping companies think differently about how they approach their talent needs, ensuring high-impact and transformative leadership for her clients. Niekie gained her bachelor’s and master's degrees in international economics at Maastricht University.

Lorraine Koevoets
Brand & Marketing Specialist

Lorraine has been with Newpeople since February 2014 as a Brand & Marketing Specialist. Her responsibilities include (online) marketing, communication, branding, social media, PR, internal communication and events. Using her organizational skills she keeps all the marketing plates spinning at Newpeople and gets a lot of enjoyment from her multifaceted job. Lorraine believes in the power of pull marketing and community management, two concepts that form the bedrock of Newpeople’s marketing strategy. She developed her passion for marketing and communication during her Communication studies at the Leiden University of Applied Sciences, where she graduated in 2014.

Ruud Lemmens
Lead Consultant Digital Transformation

Ruud has worked at Newpeople since 2013 and focuses on digital transition / digital development, specifically where business and IT interface at a strategic level. Ruud is a fully-fledged sparring partner in the area of People, Product, Platform and Process. He has an open personality and a sense of humour but he’s also analytical and critical and is able to deploy these traits to effortlessly connect people. After finishing his law degree at Leiden University Ruud began working as a management trainee and consultant at Ormit. There he gained work experience for organizations including KWF (Cancer Fund) and Rabobank International.

Gijsje Pothoff
Lead Consultant UX & Product Management

Gijsje has been working at Newpeople since December 2014 and focuses on digital development on the interface between business and IT. In that context she specializes in product management and UX functions. She has in-depth knowledge of the market which she combines with a high level of organizational sensitivity. She believes in the power of long-term relationships and invests a lot in maintaining them. This enables her to attract both clients and candidates and to create long-lasting partnerships. After studying Economics at Groningen University, Gijsje found that recruitment was the perfect combination of her academic background and her keen interest in the human psyche. Earlier in her career, at Ivoren Wachters, she set up a department dedicated to representing young professionals. Gijsje is passionate about personal development and in addition to her work as lead talent development she actively trains and coaches her colleagues.

Maurits van der Does
Senior Consultant Interim Online Marketing

Maurits is an experienced consultant with a strong network in digital marketing. As senior consultant interim solutions, he is responsible for online and offline marketing, placing senior interim professionals, managers and directors, and advising clients on developments in digital transformation, employer branding and other areas. In his earlier career, Maurits was an online marketeer at Zanox, Europe’s largest affiliate marketing network, where he was responsible for training online marketeers in Benelux and Scandinavia. He has a master’s degree in international marketing strategy from the University of Amsterdam, with a minor in entrepreneurship.

Nick van Eeten
Lead Consultant International

Nick is an experienced recruitment consultant who recently set up the international desk for Newpeople. In this role, he works with organizations looking to build or expand their presence in Europe and globally. Previously, Nick spent five years in international recruitment with Global Enterprise Partners and SAM Recruitment, working with disruptive and transformational businesses. Here he was involved in commercial and strategic projects designed to make recruitment more effective. Nick has an extensive network of contacts across Europe, and a bachelor’s degree in small business and retail management from Avans Hogeschool.

George Freriks
Principal Consultant Executive Search

George is a seasoned manager and entrepreneur with an extensive network of international contacts. He has built and invested in several companies, and has been a CEO and board member of businesses in the media and online sectors. He was previously the CEO of a satellite services company based in Cologne, and has lived in Los Angeles, working with Dutch companies to expand their digital services. George is a principal consultant with Newspeople’s executive search practice. Outside the company, he travels around the world with groups of executives looking for digital innovations. This has taken him to China, Japan, Korea, Israel and the USA.

Thijs Speet
Consultant Interim UX & Product Development

Thijs is in charge of all interim assignments within the UX domain and plays a major role in the Dutch UX community. In addition, he works closely with colleagues on interim assignments in the area of Digital Product Owners and Project Managers. Thijs is co-organizer of the product owner hub and the UX hub. He works on assignments for major Dutch organizations in sectors such as banking, travel, retail, digital agency, and so on. Thijs graduated with a Bachelor in Management, Economics and Law, with a minor in consultancy. In addition, he has a background in high-level competitive sailing. Following the combination of high-level sports and academic studies Thijs started his career with a traineeship at Brunel where he was responsible for representing interim specialists.

Janne Koel
Consultant Online Marketing

As a consultant in the Online Marketing team at Newpeople Janne concentrates her efforts on the content, social media and branding community. Her focus is not only on getting to know the best online professionals, but also on advising both clients and candidates about digital transformation. Before she studied Work & Organizational Psychology she was already passionate about connecting people to organizations. Over the years her passion has only grown stronger as a result of her experiences in the world of assessment and recruitment.

Delano Brand
Consultant International

As consultant international, Delano works with internationally oriented organisations to help them grow beyond borders. Among other achievements, he was responsible for setting up the first team for the new Amsterdam office of the shopping app Wish. He specialises in finding the right combination of talent, experience and language skills within the digital domain. During his time in the UK, he worked at a digital startup and started to grow his international network of contacts in this area. After completing his studies in business economics at the University of Applied Sciences in Amsterdam, he was responsible for setting up the sales department of a pension company. He is now using this experience to grow the international presence of Newpeople.

Sam van den Akker
Consultant Digital Analytics

Sam has worked for Newpeople as a Digital Analytics Consultant since January 2016 and has established a robust community in the field of web analysis, conversion optimization and data analysis. Sam is a director of Marketing Data Challenges, a recurring event focusing on issues in the marketing data domain. He developed his genuine desire and passion for helping organizations transition to a data-driven environment during his Applied Psychology degree course at Hogeschool van Amsterdam (the Amsterdam University of Applied Sciences). This enables him to connect candidates and organizations.

Svea de Swart
Consultant e-Commerce & Category Management

Svea has worked as a Consultant at Newpeople since September 2016 and focuses on the e-commerce community. She connects directors, managers and professionals in the field in order to achieve optimal digital transition and commercial growth in the domain of online and omnichannel. Her natural curiosity about people, combined with her degree in Work & Organizational Psychology, form a strong foundation for creating the right connections between candidates and organizations.

Hessel Mulder
Consultant Online Marketing

At Newpeople Hessel focuses on performance-driven online marketers. Hessel has over 2.5 years’ experience in recruitment, specializing in Online marketing and e-commerce. At Newpeople he aims to become a strategic interlocutor who delivers quality. Hessel characterizes himself as an open and interested person who is always at your service. He has a diploma in Hotel Management and is very result-oriented, a perfect combination for high-quality service provision.

Olivier Schmitz
Consultant e-Commerce

Olivier is an experienced Recruitment Consultant, working in recruitment and selection since 2013 where he has built a powerful network of professionals. At Newpeople his focus is the area of e-commerce with a specific emphasis on roles that involve responsibility for both traffic and conversion, with the ultimate objective of increasing (online) turnover. All of this at the level of professional, manager and director. Olivier is open, candid and understands people quickly, which allows him to make the right connections between clients and candidates. In addition, he enjoys advising clients about wider developments in e-commerce and omnichannel. He’s energetic and values humour as a major relationship-building tool. Olivier studied in Groningen.

Laura Beekwilder
Consultant International

As a consultant in the international team at Newpeople Laura helps organizations grow on a cross border level. She focuses on getting to know the best online professionals with the right combination of experience, talent and language skills and advises both clients and candidates on how on how to best tackle the digital transformation. During and after her studies in Cross-media Culture at the University of Amsterdam, Laura both worked in the offline, online and omnichannel marketing field. She uses this experience in combination with her passion for traveling and foreign languages to develop the international presence of Newpeople.  

Dino Hoeven
Consultant Interim Product Development

Dino is a consultant in the Digital Management team and is responsible for representing Interim Product Owners, Business Analysts and Programme/Project Managers. Dino’s assignments involve working with candidates who are connectors on the interface between Marketing, Business and IT at major-league Dutch organizations. Dino got his MBA at the University of Amsterdam with Marketing as his speciality. He began his professional career as a recruitment consultant.

Michiel Hendriksen
Consultant Interim e-Commerce

Within our interim solutions team, Michiel is responsible for the e-commerce community. Here he focused on manager and director level positions with a strong focus on traffic and conversion. He is energized by sparring with clients and interim professionals about trending topics within the digital world. Michiel graduated with a bachelor in commerce at University of Applied Science in Utrecht and has a master’s degree in innovation in european business at University College Cork in Ireland. Earlier in his career, he acted as a consultant for interim financials.

Salima Kissami
Project Assistent

As a project assistant at Newpeople Salima supports the Brand and Marketing department. She works on online marketing, branding, social media, PR, intern communication and events. She is an intern studying communication and specializes in corporate communication for her major.

Misja Heller
Financial Controller

Since 2006 Misja has been responsible for everything connected to Finance at Newpeople. Based on his extensive experience in the area of recruitment and interim, he often gives solicited and unsolicited advice throughout the organization in the areas of Finance HRM and enterprise issues.

Marc Post
Financial Specialist

Marc is the hub of the financial administration. He sees all outgoing and incoming invoices on his screen. In addition, he takes care of all communication with our interim professionals concerning payment of invoices. Together with Misja he is the Newpeople financial team.

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