newpeople_wish

Wish opens an European office in Amsterdam

The immensely popular shopping app Wish has opened its European office in Amsterdam. They want to attract more local merchants to their platform with their local presence.

Head of Business Development Europe Sarah Hughes finds some time between job applicant interviews to answer some questions. “The Monday before last I was given the key to our office in WeWork Amsterdam. Currently I’m recruiting professionals to startup the European activities. Presumably, we will have our own office by the end of the year.”

She is searching for sales- and accountmanager professionals and still has positions left on senior level. “By the end of the summer we will have six to seven professionals and by the end of the year we’ll have ten to fifteen.”

The daily operations of the European office in Amsterdam will mainly consist of contacting merchants and connecting them to the Wish platform. “And helping them generate more revenue through Wish.”

The main difference with shopping platforms like AliExpress, Amazon en Zalando, explained by Sarah, is in the demographic of the user and in the shopping app itself. “We have a younger target group, because we are more appealing to the millennials. Furthermore, our app is not ‘search based’ but has an Instagram style”, that takes the user on a journey through the deals of that moment.

There is no desire to start a promotional campaign in Europe any time soon. “We are the number one in m-Commerce in Europe and America and have a wide social reach.” The office will mainly focus on marketplace and marketing. Things like fulfillment and payments, where competitors in this market do invest in, are currently not on the agenda.

The company claims to deal with million orders and five million unique users daily. A quarter million new users register every day. Sixty percent of users are women.

Wish out of San Francisco gathered 1.1 billion dollar in venture capital, in six investment rounds. DST Global, Founders Fund, IDG and GGC Capital were among them.

Nick van Eeten

Nick van Eeten

Lead Consultant International

Medior Marcom Specialist

Heb jij telecom ervaring, ben je communicatief ijzersterk en wil jij werken in een dynamische omgeving? Neem nu contact met me op voor de vacature Medior Marcom Specialist!

Digital Tansformation – Top 100 Influencers and Brands

Digital transformation is the term given to the transformation of business activities, processes and models to fully leverage the opportunities of new digital technologies. According to a recent report by the World Economic Forum, companies that have implemented digital technologies across their business are more successful in enhancing revenue sources, competing against digital natives and outperforming peers. The internet, robotics, artificial…

eweek

Amsterdam eWeek – 2 t/m 7 oktober 2017

The Amsterdam eWeek is an Emerce initiative in close cooperation with several participants, sponsors and the City of Amsterdam. After the succesful launch in 2013, starts the fifth edition of eWeek in October 2017. The goal of Amsterdam eWeek is to provide a platform for national and international companies that focus on online marketing, media…

fd_gaz_07_basis

Newpeople mag zich met trots FD Gazelle 2016 noemen!

Ieder jaar reikt Het Financieele Dagblad de FD Gazellen Awards uit aan de snelst groeiende bedrijven van Nederland. De FD Gazellen staan dit jaar in het teken van ondernemershelden. Alle ondernemingen die de afgelopen drie jaar een omzetgroei van ten minste 20% hebben gehaald, winnen een FD Gazellen Award. Met trots mag Newpeople zich ook…

" “If you can dream it, you can do it.”"Walt Disney

De staat van marketing automation in b2b

Marketing automation maakt het mogelijk om fasen in het marketingproces of zelfs hele processen te automatiseren. Daarmee is het een grote stap naar meer schaalbaarheid, efficiency en effectiviteit. Want marketing automation helpt marketeers relevant te zijn voor hun klanten op een schaal die anderszins niet haalbaar is. Relevant voor de leads die je genereert en…

digital b2B

Emerce B2B Digital Europe – 3 oktober 2017

Een internationaal event voor innovatieve online professionals en experts in B2B communicatie voor de meest succesvolle Europese bedrijven in verschillende sectoren als de IT, Telecom, Transport en Chemie. B2B Digital Europe zal de meest progressieve innovaties behandelen in digital en eCommerce. Het Europees event wat bedrijven zal helpen om de juiste tools te implementeren voor…

" “If you could kick the person in the pants responsible for most of your trouble, you wouldn’t sit for a month.”"Theodore Roosevelt

Newpeople over de Marketeer van vandaag

Formule Manager

Kan jij met jouw online en ondernemende mindset deze grote B2B speler verder professionaliseren op gebied van online? Krijg jij daarnaast energie van het creëren en realiseren van een omnichannel visie? Lees de vacature dan snel door en neem contact met mij op!

Freelancer vs Employee

UX: Vast of Interim?

“Een goede UX’er werkt op interim basis. Ik weet dus niet of het zin heeft om deze vacature voor een vaste positie uit te zetten.” Dat kreeg ik afgelopen week te horen van een van mijn opdrachtgevers. Ik keek hier raar van op. Mijn collega Thijs Speet werkt aan interim vacatures en kent zodoende veel freelance…

travel europo

eTravel Europe – 3 oktober 2017

WHAT’S ON THE AGENDA? eTravel Europe brings you a diverse and interesting programme of not only excellent talks in various streams, but also one-on-one meetings, workshops, a start-up showcase and private dinner. Here’s what to expect from the programme: Full day from 8.30am to 6.00pm in Amsterdam Both plenary and interactive sessions on a wide…

REMeiland NEWPEOPLE Office

The House of Newpeople

The House of Newpeople is situated at the REMeiland. The REMeiland is a platform built in the Republic of Ireland and towed off the Dutch coast in 1964 as the pirate broadcasting home of Radio and TV Noordzee. Both stations were dismantled by armed forces of the Netherlands. The building was placed in the North…

" “Change is the law of life. And those who look only to the past or present are certain to miss the future.” "John F. Kennedy

Performance Marketing Manager

Do you want to make a difference with a European eCommerce player in Amsterdam? As Performance Marketing Manager you will be responsible for the strategy of all performance marketing channels such as SEA, Affiliate, CRM, Display Advertisement and e-mail campaigns for the European market. Interested to learn more about this vacancy? Please contact me! 

linked

Inschrijvingen Digital Transformers Award 2017 geopend

Digital Transformers reikt op donderdag 5 oktober 2017 voor de derde keer de Digital Transformers Award (DTA) uit. Met de uitreiking in de A’DAM Toren worden de grootste digitale transformers van Nederland in de schijnwerpers gezet. In 2016 nam Anouk Beeren namens Deli XL de award in ontvangst, waar in 2015 Robert van Geffen van Philips met…

eretail

Emerce eRetail Europe – 4 oktober 2017

What is eRetail Europe? This one-day event is designed to help great retailers become even greater online by helping them navigate digital trends, advertising, and new technologies. What sets it apart is the exclusive guest list of serious professionals, the valuable community building, and our highly interactive format. Oh, and a good dose of entertainment…

" “The biggest adventure you can take is to live the life of your dreams.”"Oprah Winfrey