Digital Tansformation – Top 100 Influencers and Brands

Digital transformation is the term given to the transformation of business activities, processes and models to fully leverage the opportunities of new digital technologies. According to a recent report by the World Economic Forum, companies that have implemented digital technologies across their business are more successful in enhancing revenue sources, competing against digital natives and outperforming peers.

The internet, robotics, artificial intelligence and data analytics are dramatically altering today’s industries. These new technologies can effect an organisations operating model to the extent that it is no longer fit to serve its customers. This is why it is essential for businesses to adapt and evolve to enable new types of innovation and creativity and meet new demands. Microsoft for example have recently adopted a more scalable subscription based model, with an increased focus on mobile devices. By 2018, 67% of the CEOs of Global 2000 enterprises will have digital transformation at the center of their corporate strategy.

WHAT ARE THE INFLUENCERS SAYING?

We reached out to some of the top influencers on our list to ask them for their views on digital transformation. We spoke to Brian Solis (#1), Dion Hinchcliffe (#2), R “Ray” Wang (#6), Ronald van Loon (#7), Craig Brown PhD (#8), Mike Flache (#10), Bill Bunting (#11), Daniel Newman(#12), Tim Hughes (#15) and Ian Gertler (#18). Be sure to follow them to stay up to date on the best content and resources on digital transformation!


BOnalytica - Digital Transformation Top 100 Influencers and Brands - Brian Solisrian Solis – Principal Analyst, Altimeter Group, a Prophet Company and Author of X: The Experience When Business Meets Design

“Digital transformation is a movement progressing without a universal map to guide businesses through proven and productive passages. This leaves organizations pursuing change from a known, safe approach that correlates with “business as usual” practices. Operating within the confines of traditional paradigms without purpose or vision eventually challenges the direction, capacity, and agility for thriving in a digital economy.”


Onalytica - Digital Transformation Top 100 Influencers and Brands - Dion HinchcliffeDion Hinchcliffe – Chief Strategy Officer at 7Summits

“While many are focusing primarily on the technology changes required for digital transformation, it’s also vital that we don’t neglect the people dimension of what is one of the greatest shifts in business in recent history. Those who are prepared to continuously transform their business through the lens of what emerging technology makes possible while simultaneously educating, inspiring, empowering, and upskilling their workforce to lead change across the enterprise will create the best outcomes for themselves and their stakeholders. Today, making digital transformation successful and sustainable requires commitment to steady, ongoing yet adaptive change of nearly the entire organization.”


Onalytica - Digital Transformation Top 100 Influencers and Brands - R "Ray" Wang

R “Ray” Wang – Principal Analyst & Founder at Constellation Research

“We’ve seen 52% of the Fortune 500 get merged, acquired, and gone bankrupt since 2000.  In 2015, 55% of the Fortune 500 failed to make a profit.  The reality – digital darwinism is unkind to those who wait.  The winners built digital business models.  In fact, this is not a digital divide but a winner takes all market.   In this post-sale, on-demand, attention economy, digital transformation is more than a technology, shift, it’s about transforming business models and how we engage.  Success requires building trust and authenticity of the brand, designing business models to support the brand, and then building products, services, experiences, and outcomes that support the business models.  Successful organizations drive digital transformation from the board level on down.”


Onalytica - IoT, Big Data, Digital Transformation - Top 100 Influencers and Brands - Ronald van LoonRonald van Loon, Director Adversitement

“Digital technology – in particular the internet, mobile tech and Internet of Things – has changed and will change our lives drastically. Think about a few things in your daily life right now you interact with daily. They could be your phone, your desktop, your watch, your car, your refrigerator, your garage door opener…you get the idea. All these things will be connected and generate data in the coming years. The impact that data has and will have on customer experience, business models and industries is tremendous. As a result, many companies are searching for the best way to create a sustainable competitive advantage from data. This all starts with customer-centricity and relevance. Therefore, a Customer Centric Digital Transformation is essential for organizations to be successful in this era.”


Onalytica - Digital Transformation Top 100 Influencers and Brands - Craig Brown PhD

Craig Brown PhD – Big Data SME & Technical Architect

“Digital Transformations involve so much more than the digital (Technology) Component.  I see the biggest mistakes made by organizations, undergoing the digital transformation when more emphasis is placed on the technology side and not enough on the planning and strategy. Scope is the key to developing a successful digital transformation strategy, wrapped around some well thought out organization objectives.  Requiring the business involvement on the development of these objectives helps with determining the right strategy.  This also helps identify needed/missing skills.  Digital transformation is not an overnight process so it is important that the organization commit, not only to the element of change but also to seizing the learning opportunities, that will present themselves. Digital transformations come with risks that can truly impact its success within the organization.  The digital transformation process will need to be led by the technological experts and business leaders. It’s important that the digital transformation stakeholders properly set and maintain expectations throughout this journey.”


Onalytica - Digital Transformation Top 100 Influencers and Brands - Mike FlacheMike Flache – Business Angel & Investor

“No doubt, the transition from Analog to Digital could be a long march, because it’s more than just a technology issue. It’s also about a clear strategy aligned closely to market needs, streamlined processes, and above all open-minded and competent people. Companies who are willing to understand that these key factors need to be in line for a successful business transformation, will enjoy fundamental advantages over competitors that do not – from creating new business models and profit streams to building a decision-oriented agile organization.”


Onalytica - Digital Health, Digital Transformation 2016 Top 100 Influencers and Brands - Bill BuntingBill Bunting – Director, Healthcare Solutions at EMC

“Digital transformation is no longer a buzzword – it’s reality. Consumers have increasingly become more mobile, more connected, and more centered around the concept of ‘me.’ They thrive off of innovation and crave ‘what’s next,’ and the pace of change is accelerating as a result. At the same time, traditional businesses are turning a blind eye toward the future. They are being disrupted as digital and data-driven companies capitalize on consumer demand and niche growth markets. Uber and Airbnb are no longer the anomaly; they are the standard example of what happens when you don’t stop to see what is happening around you and correct course to remain relevant.”


Onalytica - Digital Transformation Top 100 Influencers and Brands - Daniel Newman

Daniel Newman – CEO at Broadsuite Media Group, Author of Evolve: Marketing (^as we know it) is Doomed

“For too long businesses have tried to solve the digital transformation challenge by throwing technology at people problems. I believe we need to look at Digital Transformation a little bit differently if we want to successfully inspire our businesses to transform, innovate and disrupt in our respective industries. In its simplest form, Digital is technology and transformation is people. Therefore, the companies that will see the greatest results in the age of rapid technological change will be those that can create the most adaptable culture. This adaptability will allow organizations to fail faster and succeed sooner. In the end, digital transformation is about figuring out how to create a culture that can utilize the power of technology to create happier customers and more engaged employees.”


Onalytica - Social Selling, Digital Transformation 2016 Top 100 Influencers and Brands - Tim Hughes Tim Hughes – Co-Founder – Digital Leadership Associates

“The term Digital Transformation seems to have become the all encompassing term for transformation within organisation.  Digital is really about the IT systems, where as, real transformation is people and behaviour change to make the transition to social based processes.  This is where the real value and competitive advantage can be obtained for companies.  So where in the past we looked at people, process and technology, we now review people, processes, technology and social.

Medior Marcom Specialist

Heb jij telecom ervaring, ben je communicatief ijzersterk en wil jij werken in een dynamische omgeving? Neem nu contact met me op voor de vacature Medior Marcom Specialist!

De staat van marketing automation in b2b

Marketing automation maakt het mogelijk om fasen in het marketingproces of zelfs hele processen te automatiseren. Daarmee is het een grote stap naar meer schaalbaarheid, efficiency en effectiviteit. Want marketing automation helpt marketeers relevant te zijn voor hun klanten op een schaal die anderszins niet haalbaar is. Relevant voor de leads die je genereert en…

eweek

Amsterdam eWeek – 2 t/m 7 oktober 2017

The Amsterdam eWeek is an Emerce initiative in close cooperation with several participants, sponsors and the City of Amsterdam. After the succesful launch in 2013, starts the fifth edition of eWeek in October 2017. The goal of Amsterdam eWeek is to provide a platform for national and international companies that focus on online marketing, media…

fd_gaz_07_basis

Newpeople mag zich met trots FD Gazelle 2016 noemen!

Ieder jaar reikt Het Financieele Dagblad de FD Gazellen Awards uit aan de snelst groeiende bedrijven van Nederland. De FD Gazellen staan dit jaar in het teken van ondernemershelden. Alle ondernemingen die de afgelopen drie jaar een omzetgroei van ten minste 20% hebben gehaald, winnen een FD Gazellen Award. Met trots mag Newpeople zich ook…

" “If you can dream it, you can do it.”"Walt Disney

Freelancer vs Employee

UX: Vast of Interim?

“Een goede UX’er werkt op interim basis. Ik weet dus niet of het zin heeft om deze vacature voor een vaste positie uit te zetten.” Dat kreeg ik afgelopen week te horen van een van mijn opdrachtgevers. Ik keek hier raar van op. Mijn collega Thijs Speet werkt aan interim vacatures en kent zodoende veel freelance…

digital b2B

Emerce B2B Digital Europe – 3 oktober 2017

Een internationaal event voor innovatieve online professionals en experts in B2B communicatie voor de meest succesvolle Europese bedrijven in verschillende sectoren als de IT, Telecom, Transport en Chemie. B2B Digital Europe zal de meest progressieve innovaties behandelen in digital en eCommerce. Het Europees event wat bedrijven zal helpen om de juiste tools te implementeren voor…

" “If you could kick the person in the pants responsible for most of your trouble, you wouldn’t sit for a month.”"Theodore Roosevelt

Newpeople over de Marketeer van vandaag

Formule Manager

Kan jij met jouw online en ondernemende mindset deze grote B2B speler verder professionaliseren op gebied van online? Krijg jij daarnaast energie van het creëren en realiseren van een omnichannel visie? Lees de vacature dan snel door en neem contact met mij op!

linked

Inschrijvingen Digital Transformers Award 2017 geopend

Digital Transformers reikt op donderdag 5 oktober 2017 voor de derde keer de Digital Transformers Award (DTA) uit. Met de uitreiking in de A’DAM Toren worden de grootste digitale transformers van Nederland in de schijnwerpers gezet. In 2016 nam Anouk Beeren namens Deli XL de award in ontvangst, waar in 2015 Robert van Geffen van Philips met…

travel europo

eTravel Europe – 3 oktober 2017

WHAT’S ON THE AGENDA? eTravel Europe brings you a diverse and interesting programme of not only excellent talks in various streams, but also one-on-one meetings, workshops, a start-up showcase and private dinner. Here’s what to expect from the programme: Full day from 8.30am to 6.00pm in Amsterdam Both plenary and interactive sessions on a wide…

REMeiland NEWPEOPLE Office

The House of Newpeople

The House of Newpeople is situated at the REMeiland. The REMeiland is a platform built in the Republic of Ireland and towed off the Dutch coast in 1964 as the pirate broadcasting home of Radio and TV Noordzee. Both stations were dismantled by armed forces of the Netherlands. The building was placed in the North…

" “Change is the law of life. And those who look only to the past or present are certain to miss the future.” "John F. Kennedy

Performance Marketing Manager

Do you want to make a difference with a European eCommerce player in Amsterdam? As Performance Marketing Manager you will be responsible for the strategy of all performance marketing channels such as SEA, Affiliate, CRM, Display Advertisement and e-mail campaigns for the European market. Interested to learn more about this vacancy? Please contact me! 

newpeople_wish

Wish opens an European office in Amsterdam

The immensely popular shopping app Wish has opened its European office in Amsterdam. They want to attract more local merchants to their platform with their local presence. Head of Business Development Europe Sarah Hughes finds some time between job applicant interviews to answer some questions. “The Monday before last I was given the key to…

eretail

Emerce eRetail Europe – 4 oktober 2017

What is eRetail Europe? This one-day event is designed to help great retailers become even greater online by helping them navigate digital trends, advertising, and new technologies. What sets it apart is the exclusive guest list of serious professionals, the valuable community building, and our highly interactive format. Oh, and a good dose of entertainment…

" “The biggest adventure you can take is to live the life of your dreams.”"Oprah Winfrey