Ben Holewijn


Ben founded Newpeople in 2006. He was the first consultant in the Netherlands that advised clients about finding digital talent and building senior digital management teams. He is also a sparring partner for boards and managing boards that have to transform and/or grow.

Hanneke Rinkes

Managing Director

Hanneke Rinkes is the managing director of Newpeople. She advises clients on digital transformation and works in close cooperation with clients when filling crucial digital positions at a Director and at C-level as well as supervisory positions. She is a trusted advisor for corporates, family-run businesses and private equity parties regarding digital challenges.

Hajo van Beijma

Executive Director Executive Search

Being Executive Director, Hajo helps organisations with the challenges they face in digital growth. He knows and connects leaders on a C-level, a Director level, an MT level and in supervisory functions. This is a role well-suited to him and his experiences as an entrepreneur and in the SingularityU & World Economic Forum networks.

Lorraine Koevoets

Executive Director Brand & Marketing

As Executive Director Brand & Marketing, Lorraine is responsible for building and expanding the Newpeople brand. She believes that branding, strategic marketing and customer experience offer a powerful contribution in tying people to your brand.

Michiel Hendriksen

Executive Director Interim Solutions

As Executive Director Interim Solutions, Michiel is responsible for managing and growing the interim team and business. A role that fits his experience and knowledge well. Michiel gets his energy from sparring with clients and interimmers about growth and transformations within the digital world.

Niekie Jansen

Director Executive Search

Niekie is Director Executive Search at Newpeople. She is a sparring partner for companies in varying stages of digital transformation and offers advice on how to attract the new generation of digital leaders. Niekie challenges clients to look at the kind of leadership required, differently.

Ruud Lemmens

Director Executive Search

Ruud has been connecting the challenges facing an organisation with the right leader for over 7 years as Director Executive Search at Newpeople. Matching the right type of digital leadership with the according stage of digital transformation is always the core focus.

Werner Spronk

Director Executive Search

As Director Executive Search at Newpeople, Werner works for organisations that started out digitally, the ‘pure players’, and offers advice on designing new digital teams. Before Newpeople was founded, Werner founded his own company and worked at an international scale-up.

Coen van Acker

Director Interim Solutions

Coen is driven by the rapidly changing digital landscape and translating complex questions into interim solutions is what energises him. He is an expert when it comes to online marketing, e-commerce and growth marketing for start-ups, scale-ups and corporates.

Carola Boer

Executive Coach

As an experienced executive coach and sparring partner, Carola is specialized in leadership and organizational development and offers various coaching programs. With her First100Days accelerator program, for example, Carola supports leaders in making a flying start in their new job. Carola herself has over 25 years of corporate experience in various leadership and management positions.

Martijn Kole

Associate Director

Martijn Kole is Associate Director at Newpeople. He founded Shift Happens and he is an entrepreneur, advisor and investor with an interest in digital innovation. He has more than 20 years of board level, international experience in the world of media and publishing.

Daniel Keates

Consultant Interim Solutions

As Consultant Interim Solutions, Daniel is responsible for all technical assignments in Newpeople’s interim team. His interest and knowledge in the digital, data and tech areas make Daniel a worthy conversation partner for clients and interim managers.

Freek van der Werff

Research Consultant

As Research Consultant at Newpeople, Freek supports the Directors in finding digital leaders. He is doing a master’s in Digital Business (part of Business Administration) at the University of Amsterdam whilst also working for Newpeople.

Suzanne Speetjens

Research Consultant

As Research Consultant, Suzanne supports Newpeople in finding digital leaders. She has been active as an independent recruitment business partner since 2006 and is specialised in digital marketing. Suzanne takes over (a part of) the process and is a sparring partner usually at a board level.

Misja Heller

Finance Controller

Misja is, together with Marc, responsible for everything connected to Finance at Newpeople. As Finance Controller he manages all outgoing and incoming invoices. In addition, he takes care of all communication with our interim professionals concerning payment of invoices.

Marc Post

Finance Administrator

Marc is, together with Misja, responsible for everything connected to Finance at Newpeople. As Finance Administrator he manages all outgoing and incoming invoices. In addition, he takes care of all communication with our interim professionals concerning payment of invoices.

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