Digital Transformation

Digital Transformation

Digital Transformation

Our vision on digital transformation.

Phase 1

Business goal

Digitally in silo

This phase is for companies starting to build their digital capabilities.

  • Setting up and organizing new business and revenue models; the profit is yet to come mainly from traditional business operations
  • Separate digital strategy
  • Using digital technology to better serve the customer and build the associated digital capabilities
  • Successfully combine business processes with digital technology
  • Developing appetite for data
  • There is no need to make a profit yet

Leadership

Builder

The leadership most suited for success in this phase is characterized by:

  • Focus on achieving first results
  • Forerunner with knowledge, experience and best practices; has bruises
  • Already has P&L / broad business responsibility, to the fundamentals well
  • Is curious, not afraid of failure, can deal with uncertainty, reflectively dares to ask for feedback, dares to take risks
  • Data savvy
  • Someone separate from the organization with a fresh look and no attachment to old structures / payment models etc.

Phase 2

Business goal

Omnichannel

This phase is aimed at companies that are integrating online and offline, and operate from an omnichannel perspective.

  • Tune and use all channels for an optimal customer experience
  • Acquired digital capabilities also become anchored in the existing business
  • From separate digital strategy to integrated business strategy that includes digital / online
  • Organization design – data (deployments), brand and performance (separated or cross-channel) KPls aligned (from only digital to broad business results).
  • lntegrated customer journey with correct attribution models

Leadership

Connector

The leadership most suited for success in this phase is characterized by:

  • Bridge builder
  • Evangelist & change agent – creating urgency for movement and the business
  • Someone who goes through walls
  • Outside-in thinker, putting the customer first and using data
  • Power of execution (think big, act small)
  • Test & Learn – you can make mistakes
  • Commitment to agility and multidisciplinarity
  • Stakeholder management – between evangelist and urgency is relevance, ambassadors breeding / recognizing and deploying

Phase 3

Business goal

Customer centric & data driven

This phase is for companies anchoring digital in all layers of the company and who operate completely  data driven and customer-centric.

  • There is one integrated digital / omnichannel business operation
  • Completely data-driven and customer- centric
  • Furthermore, looking outside your own company at the ecosystem of which one is part
  • Creating a culture in which agility, test & learn and innovation is anchored
  • Digital is anchored in all layers of the company
  • Contacts with the outside world are mutual and direct

Leadership

Facilitator

The leadership most suited for success in this phase is characterized by:

  • Servant leadership – facilitation, direction giving, non-hierarchical, based on trust
  • Yourself and the organization over and over again inventing, wanting to keep learning – leadership with question mark instead of exclamation mark
  • Fully agile and multidisciplinary, creating a network organization
  • Extreme degree of outside in and focus on innovation – continuously measuring and adjusting everything
  • Ensuring agility of the organization and digital transformation from all over ecosystem companies

HUMANIZING DIGITAL TRANSFORMATION AND GROWTH.

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