Digital Growth

Digital Growth

Digital Growth

Our vision on digital growth.

Phase 1

Business goal

Start-up

This phase is for start-up companies rooted in technology looking for a repeatable and scalable business model.

  • Converting an idea into a product or service
  • Develop and document business model and value proposition
  • Delivery Minimal Viable Product (MVP)
  • Try and iterate, test and adjust
  • Build foundations in a way that is scalable; applies to proposition, markets, data, partnerships etc.

Leadership

Entrepreneur

The leadership most suited for success in this phase is characterized by:

  • Execution power
  • Focus on the Idea – is a visionary, innovative, pioneer and inventor
  • High dose of ambition
  • Is curious, can deal with uncertainty is reflective
  • Data savvy (understand and apply data)
  • Integrity, sustainable, ethically responsible
  • Dares to take risks

Phase 2

Business goal

Scale-up

This phase is for companies that want to accelerate growth, and therefore need to professionalise the organization to achieve scalability.

  • Scaling up the company across different axes (product across different markets, tech backbone, proposition, etc.)
  • Mainly aimed at users and turnover
  • Business model that generates long-term sales I profit
  • Aligning, standardizing and professionalizing the organizational structure to this

Leadership

Upscaler

The leadership most suited for success in this phase is characterized by:

  • From operational to coaching leadership (you can no longer do everything yourself)
  • Focus on people – the right team of people attract, develop and retain
  • Creating scalability through structure and processes, without being entrepreneurial lose – create resilience
  • Clarity (communication I expectations) and personal growth (working with A-players).
  • Continue to refresh and start with improving

Phase 3

Business goal

Grown-up

This phase is for successful and established pure players who need to keep innovating.

  • Move on to unicorn, prevent growth from leveling off too much (corporate)
  • Keep reinventing the business and yourself – staying ahead of the competition
  • Operational excellence and continuous improvement for rhythm, consistency and momentum
  • Bottom line growth, creating profitability

Leadership

Facilitator

The leadership most suited for success in this phase is characterized by:

  • Servant leadership – facilitation, direction giving, non-hierarchical, based on trust
  • Focus and clarity. You dare to make choices
  • Create with an open mind set, test & learn and consistent progress
  • Think outside-in, networker
  • Adaptability and learning agility
  • Is an external figurehead, speaks at conferences, uses PR and external communication

HUMANIZING DIGITAL TRANSFORMATION AND GROWTH.

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