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Digital Growth

Digital Growth

Digital Growth

Our vision on digital growth.

Phase 1

Business goal

Start-up

This phase is for start-up companies rooted in technology looking for a repeatable and scalable business model.

  • Converting an idea into a product or service 
  • Develop and document the business model and value proposition 
  • Delivery Minimal Viable Product (MVP) 
  • Try and iterate, test and adjust 
  • Build foundations in a way that is scalable; applies to proposition, markets, data, partnerships etc.

Leadership

Entrepreneur

The leadership most suited for success in this phase is characterized by:

  • Execution power 
  • Focus on the idea – is a visionary, innovative, pioneer and inventor 
  • High dose of ambition 
  • Is curious, can deal with uncertainty, is reflective 
  • Data-savvy (understand and apply data) 
  • Integrity, sustainable, ethically responsible 
  • Dares to take risks

Phase 2

Business goal

Scale-up

This phase is for companies that want to accelerate growth, and therefore need to professionalise the organization to achieve scalability.

  • Scaling up the company across different axes (product across different markets, tech backbone, proposition, etc.) 
  • Mainly aimed at users and turnover 
  • Business model that generates long-term sales I profit 
  • Aligning, standardizing and professionalizing the organizational structure accordingly

Leadership

Upscaler

The leadership most suited for success in this phase is characterized by:

  • From operational to coaching leadership (you can no longer do everything yourself) 
  • Focus on people – attract, develop and retain the right team of people 
  • Creating scalability through structure and processes, without being entrepreneurial, lose – create resilience 
  • Clarity (communication/expectations) and personal growth (working with A-players). 
  • Continue to refresh and start improving

Phase 3

Business goal

Grown-up

This phase is for successful and established pure players who need to keep innovating.

  • Move on to unicorn, prevent growth from leveling off too much (corporate) 
  • Keep reinventing the business and yourself – staying ahead of the competition 
  • Operational excellence and continuous improvement for rhythm, consistency and momentum 
  • Bottom line growth, creating profitability

Leadership

Facilitator

The leadership most suited for success in this phase is characterized by:

  • Servant leadership – facilitation, direction-giving, non-hierarchical, based on trust 
  • Focus and clarity
  • You dare to make choices 
  • Create with an open mindset, test & learn and consistent progress 
  • Think outside-in, networker 
  • Adaptability and learning agility Is an external figurehead, speaks at conferences, uses PR and external communication

HUMANIZING DIGITAL TRANSFORMATION AND GROWTH.

Digital Transformation
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