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Digital Growth

Digital Growth

Digital Growth

Our vision on digital growth: pure players evolve from start‑up to grown‑up, requiring constant innovation and scalability. AI plays an increasingly vital role in that journey – from smart automation to strategic use for acceleration and value creation..

Phase 1

Business goal

Start-up

This phase is for start-up companies rooted in technology looking for a repeatable and scalable business model.

  • Converting an idea into a product or service 
  • Develop and document the business model and value proposition 
  • Delivery Minimal Viable Product (MVP) 
  • Try and iterate, test and adjust 
  • Building foundations in a way that can scale – proposition, markets, data, partnerships and more

AI is explored bottom‑up in this phase – via generative AI, automation and growth hacks from founders and small teams with a hand‑on mindset.

Leadership

Entrepreneur

The leadership most suited for success in this phase is characterized by:

  • Execution power 
  • Focus on the idea – is a visionary, innovative, pioneer and inventor 
  • High dose of ambition 
  • Is curious, can deal with uncertainty, is reflective 
  • Data-savvy (understand and apply data) 
  • Integrity, sustainable, ethically responsible 
  • Dares to take risks – including with new technologies like AI

Phase 2

Business goal

Scale-up

This phase is for companies that want to accelerate growth, and therefore need to professionalise the organization to achieve scalability.

  • Scaling up the company across different axes (product across different markets, tech backbone, proposition, etc.) 
  • Mainly aimed at users and turnover 
  • Business model that generates long-term sales I profit 
  • Aligning, standardizing and professionalizing the organizational structure accordingly

AI moves from experimentation to targeted use – optimising processes, enabling recommendations and automation, with initial policies and goals for growth and impact.

Leadership

Upscaler

The leadership most suited for success in this phase is characterized by:

  • From operational to coaching leadership (you can no longer do everything yourself) 
  • Focus on people – attract, develop and retain the right team of people 
  • Creating scalability through structure and processes, without being entrepreneurial, lose – create resilience 
  • Clarity (communication/expectations) and personal growth (working with A-players). 
  • Continue to refresh and start improving
  • Stimulating the use of AI to accelerate scalability and innovation

Phase 3

Business goal

Grown-up

This phase is for successful and established pure players who need to keep innovating.

  • Move on to unicorn, prevent growth from leveling off too much (corporate) 
  • Keep reinventing the business and yourself – staying ahead of the competition 
  • Operational excellence and continuous improvement for rhythm, consistency and momentum 
  • Bottom line growth, creating profitability

AI becomes an integral part of strategy and operations, with dedicated teams, guidelines and governance to create sustainable advantage.

Leadership

Facilitator

The leadership most suited for success in this phase is characterized by:

  • Servant leadership – facilitation, direction-giving, non-hierarchical, based on trust 
  • Focus and clarity
  • You dare to make choices 
  • Create with an open mindset, test & learn and consistent progress 
  • Think outside-in, networker 
  • Adaptability and learning agility Is an external figurehead, speaks at conferences, uses PR and external communication
  • Steering the strategic use of AI for innovation, long‑term value and competitive advantage

HUMANIZING DIGITAL TRANSFORMATION AND GROWTH.

Digital Transformation
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