Petplan

Its over 1.5 million clients (dogs, cats, parrots or birds) worldwide make Petplan the biggest pet insurer in the world. In 2006, the company Veterfina of Petplan UK, obtained a licence to enter the Dutch market and with that Petplan the Netherlands was founded. This happened in close conjunction with the national vet cooperation AUV. Because of this, love for the pet as well as knowledge and ability regarding pet medical care, are at the heart of the company. Its mission is: ‘giving the best care to every pet.’ Since its foundation in 2006, Petplan has experienced significant levels of growth. In 2014, a branch opened in Germany which currently has 35000 policyholders. In 2017, the office moved to Amsterdam. Today in the Netherlands, about 4% of pets are insured with a total dog and cat population of 5 million. Petplan sees potential in further developing this market and has strong ambitions to grow. It aims to achieve this by attracting more customers in the Netherlands and getting a bigger market share. 

The Head of Growth is responsible for this and ensures that the reach and the impact of the company become bigger. Out of the 20 million dogs and cats in Germany, a very small part is insured, but there are already about 15-20 players currently active in the market, which means competition is fierce. Herein also lies more opportunity for growth. The final way in which Petplan wants to continue to grow is by international expansion in surrounding companies. The Head of Growth is also responsible for international growth. By building a central, digital marketing team that develops the (go-to) marketing strategy, the Head of Growth ensures a uniform and efficient, well-oiled machine that operates whilst always bearing in mind best practices and continuous development. Lastly, on the systems side, the odd thing needs to happen for said uniform and efficient machine.