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Digital transformation

Executive Search

Successful story of:


Kamera Express

Facts and figures

  • 1995 Founded in
  • 3 Brands
  • Omnichannel Phase


Kamera Express

Kamera Express was founded in 1995, is the market leader in photo and video equipment in the Benelux and offers consumers the unique combination of information, assortment, services and competitive prices. Kamera Express is focussed on 3 brands: Kamera-Express.nl, profortonet.nl and budgetcam.nl. Right from the beginning Kamera Express has believed in omnichannel by combining big superstores with a strong online sales and information channel (webshop).

In the past years, the organisation has experienced tremendous growth and is active in 11 countries. It employs more than 450 FTE and has 20 shops, of which 13 are in the Netherlands, 5 in Belgium, 1 in Luxemburg and 1 in Germany. Starting in 2018, the private equity fund Vendis Capital became interested and made growth money available to reach (international) ambitions. Vendis’ goal is building up and investing in small to medium enterprises in the European consumer sector that are well-positioned to create added value through growth or transformation.


The Head of e-Commerce that started recently is commercially responsible for the e-Commerce channel and thus also for the intended (international) profit and revenue growth. Being the one setting growth initiatives into motion, the head of e-Commerce decides the rhythm, gives priority and sees potential to realise healthy growth. He develops a vision and a strategy and is at the same time a cooperative frontman and operationally active. The Head of e-Commerce is also responsible for all platform developments and for optimising the customer journey.

The Head of e-Commerce is a full-fledged sparring partner and challenges management regarding the websites, shops and all e-commerce activities. He leads the e-commerce team, branches the team out further and is able to lead the team in an inspiring and decisive manner. He is responsible for creating an oiled machine and for implementing a clear structure, without losing the organisation’s flexibility. The optimisation (product categories, pricing, propositions etc.), and the further development of the webshops and the platform are the key focus in this.



The leadership most suited for success in this phase is characterized by:

  • Bridge-builder
  • Evangelist & change agent – creating urgency to keep moving and the business
  • Someone who goes through walls
  • Outside-in thinker, putting the customer first and using data
  • Power of execution (think big, act small)
  • Test & Learn – you can make mistakes
  • Commitment to agility and multidisciplinarity
  • Stakeholder management – between evangelist and urgency is relevance, ambassadors breeding / recognizing and deploying
Look at our leadership model

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