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Digital transformation

Executive Search

Successful story of:



Facts and figures

  • 1970 Founded in
  • 3 Brands
  • Omnichannel Phase



Since 1970, Intergamma has been active with its construction market formulas with the Gamma, Gamma Belgium and Karwei brands. As the market leader in the DIY industry in the Benelux, it serves its customers physically in the various stores, and online via the webshop and app. The further integration of these channels creates a strong ambition for the coming years: to become the largest and best omnichannel retailer in the Benelux.

In order to ensure that all of this connects seamlessly with each other, it has been decided in the organization to manage the required disciplines centrally, across the various formulas. In this organization, the main spearheads are: 1) structurally putting the customer at the center, including through the customer journey, 2) a renewed brand positioning with distinctive product categories, and 3) strengthening the omnichannel presence and total revenue growth. Intergamma is looking for a new Cross-Channel Director to fulfill this agenda.


Whatever channel the consumer uses, the content, analysis, brand experience and purchase must be coordinated in all channels. Together with the team, and in very close collaboration with the rest of the organization, this role makes a very active and positive contribution to the further transition from a more traditional retailer to a progressive omnichannel formula.

A digital leader with a clear vision. Always thinking outside-in. Someone who feels the balance between creating urgency for movement, and the personal focus on bringing people and the organization along with them. She is highly analytical, data-driven and operates autonomously. She is also a good team player who creates a culture of collaboration. Others see her as an inspiring leader and authority with a proven track record in e-commerce and digital transformation. She is also highly result-oriented, decisive and commercial. She thinks in solutions and has a high energy level.



The leadership most suited for success in this phase is characterized by:

  • Bridge-builder
  • Evangelist & change agent – creating urgency to keep moving and the business
  • Someone who goes through walls
  • Outside-in thinker, putting the customer first and using data
  • Power of execution (think big, act small)
  • Test & Learn – you can make mistakes
  • Commitment to agility and multidisciplinarity
  • Stakeholder management – between evangelist and urgency is relevance, ambassadors breeding / recognizing and deploying
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