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Digital growth

Interim Solutions

Successful story of:



Facts and figures

  • BSH Part of
  • Hoofddorp Location
  • Scale-up Phase



BlueMovement is a fast-growing start-up in Hoofddorp and its mission is that everyone deals consciously with natural resources. There is no planet B. That is why they make it possible for everyone to contribute in a simple way to a better environment. They offer washing, drying and cooling subscriptions. Good for yourself, your wallet and the environment.

The movers and shakers of this world work at BlueMovement. People who make a difference and want to contribute to a greener world. The type of leadership that is appropriate for a fast-growing digital pure player such as BlueMovement is an entrepreneur who identifies opportunities to grow quickly and who takes these opportunities himself.


They also want to see the great ambition that BlueMovement has in the team of interim managers that they hire for this assignment. Additional requirements are that someone must be data savvy, have integrity, be able to see the bigger picture and ultimately also be aware of the environment.

In this collaboration, Newpeople was able to quickly meet the demand by connecting a team of interim managers to BlueMovement. Due to the high degree of flexibility and good cooperation of the team, BlueMovement has managed to take major steps in a short time.



The leadership most suited for success in this phase is characterized by:

  • From operational to coaching leadership (you can no longer do everything yourself)
  • Focus on people – attract, develop and retain the right team of people
  • Creating scalability through structure and processes, without being entrepreneurial, lose – create resilience
  • Clarity (communication I expectations) and personal growth (working with A-players).
  • Continue to refresh and start improving
Look at our leadership model

Other Digital growth clients


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